--- title: "Customer Retention Rat Race eBook: Conquering Churn & Satisfaction" description: With rising interest rates and consumer expectations, this eBook helps customer service leaders retain more customers in subscription-based businesses. --- [![Plecto Logo](https://get.plecto.com/hs-fs/hubfs/Plecto_RGB_logo_light_600px.png?width=120&height=22&name=Plecto_RGB_logo_light_600px.png "Plecto Logo")](https://www.plecto.com/) # Mastering Customer Retention and Recurring Revenue in Subscription-Based Businesses. With recent strains on market conditions and rising customer expectations, recurring revenue has never been more vital to businesses' survival. This actionable guide helps customer service leaders overcome this increasingly ruthless landscape by reducing churn, retaining more customers, and driving more recurring revenue. Ready to rock your retention? Download to decide your company's fate... ![Updated Title Cover](https://get.plecto.com/hs-fs/hubfs/Updated%20Title%20Cover.png?width=1641&height=2000&name=Updated%20Title%20Cover.png "Updated Title Cover") # Customer service is the key to standing out and sustaining a successful subscription business. ![Caroline S Customer Success](https://get.plecto.com/hubfs/Caroline%20S%20Customer%20Success.png "Caroline S Customer Success") 80% Of revenue comes from your loyal customers who account for only 30% of your customer base 60% Of customers prefer service subscriptions over product-based subscriptions. 60% Growth in subscriptions over the past few years, compared with 10% in product-based offerings. 14% Is the average churn rate for subscription businesses across all industries. # What's Inside? # By downloading the guide, you'll get access to: Need-to-knows for navigating the modern service standards as a subscription-based business Most recent statistics, benchmarks, and formulas to forge your way ahead of your competitors in 2024 A mix of tried-and-tested service strategies + new tech to provide exceptional customer experiences Checklists, activities + ready-to-use training toolkits to identify red flag churn risks and retain more customers ![Real World Examples and Activities](https://6100072.fs1.hubspotusercontent-na1.net/hub/6100072/hubfs/Chapter%205-1.png?width=1200&length=1200&name=Chapter%205-1.png) ![Churn Risk Red Flags](https://6100072.fs1.hubspotusercontent-na1.net/hub/6100072/hubfs/Chapter%202-1.png?width=1200&length=1200&name=Chapter%202-1.png) ![Foreword and Contents](https://6100072.fs1.hubspotusercontent-na1.net/hub/6100072/hubfs/Foreword%20and%20Contents.png?width=1200&length=1200&name=Foreword%20and%20Contents.png) ![Customer Retention KPIs and Dashboards](https://6100072.fs1.hubspotusercontent-na1.net/hub/6100072/hubfs/Chapter%206-2.png?width=1200&length=1200&name=Chapter%206-2.png) # \*Privacy & Data Use # Plecto is committed to protecting and respecting your privacy and we'll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. In order to provide you the content requested, we need to store and process your personal data. By signing up for this eBook, you consent to us storing your personal data and contacting you for the aforementioned purposes. You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. [![Plecto Logo](https://get.plecto.com/hs-fs/hubfs/Plecto_RGB_logo_dark2x.max-1280x960%20(1).png?width=100&height=18&name=Plecto_RGB_logo_dark2x.max-1280x960%20(1).png "Plecto Logo")](https://www.plecto.com/) [mailto:support@plecto.com](mailto:support@plecto.com)